Selling through Service Academy
Front-line people, i.e. those serving customers, be they behind the bench or in front of the selves, always played a central role in the framework of a store; however the complexity of this role has increased in the last few years. This complexity originates from:
the products and services, which – depending on their nature – are characterized by innovations, abundant complicated choices and by a large variety, so that the strong competition can be tackled.
the services accompanying the main product, which are a strategic factor of success in meeting the high competition challenges that are set by the market.
the customers, who are more informed and demanding, susceptible to temptations offered by the competition and more cautious regarding cost/value issues
Selling through Service Academy is the only multilevel training program that exists in the chain store sector, which helps develop the necessary skills, though a system that follows the salesperson during his entire career.We have determined three levels of developing the professional role of the salesperson, each one of which is characterized by progressively higher standards of complexity and they constitute the phases of his professional development.
The Selling through Service Academy is flexible and easily adaptable to the particulrities of every industry using the methodology Training Engineering.